Dacia Herbulock joined the SMC at its launch in 2008, bringing extensive experience in radio, film, documentary and television news in the US, China and New Zealand. Over the past decade, she has designed and led initiatives to broaden New Zealand’s network of media savvy experts, improve journalists’ understanding of complex science issues and make relevant information accessible to media when science is in the headlines. She is an Adjunct Research Fellow with the Science and Society group at Victoria University of Wellington, Deputy Chair of the Public Health Communication Centre Advisory Board, and serves on the Executive Committee of the Science Communicators Association.